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teaching enterprise project (TEP)
production
Jun - Aug 2025
My team worked on a range of content projects across different clients and themes.
We collaborated with NDPeeps to produce a heartwarming reel featuring August, the NDP mascot. The video revolved around him chasing his dream of making new friends through free hugs and high-fives.
Filmed at City Hall, the reel captured candid interactions with the public.
Our collaboration reel with NDPeeps
Our TikTok for the YAS competition
As part of the Youth Against Scams (YAS) competition organised by the Singapore Police Force, we created an anti-phishing awareness video.
I filmed and edited this video, which begins with the trending “hopecore” aesthetic, offering free LUTs, before glitching out to reveal the dangers of clicking suspicious links.
This made the message more striking and relatable for a younger audience on TikTok.
Mar - Jun 2025
As the Social Media Lead for my course, I manage the official Instagram and TikTok accounts of Diploma in Mass Media Management.
Together with my team, we create engaging content that reflects student life, industry insights, and school events.
I lead efforts in trend research, content planning, filming, and video editing, ensuring each post aligns with our branding and connects with our Gen Z audience.
Viral TikTok (Prank on lecturers)
One of the TikToks I created (a lighthearted prank where we pasted mini cutouts of our lecturers around the office) went viral, becoming the most liked TikTok in DMMM history with 41.3K views, 3047 likes, 112 saves, and 494 shares.
NYP DMMM Instagram (@nypdmmm)
NYP DMMM TikTok (@nypdmmm)
Jeynelle Ng after the interview! (@buffbaby88)
Apart from content creation, my team also writes for our course's digital magazine publication, CATCH+, which covers viral topics among Gen Zs and various personalities!
This strengthened my creative direction, digital storytelling, and ability to connect with viewers through content.
One of the most notable articles I wrote was my personality story, "Beyond The Keys". The story revolved around Charmaine, an avid piano player who almost gave up her musical journey after a discouraging experience with a piano teacher who made playing feel more like a chore than a joy.
Beyond viral content, I've also interviewed local influencers like @buffbaby88 (Jeynelle Ng) to give our followers insider perspectives from the industry.
My personality article on CATCH+
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Digital media management (DMM)
Social Media Lead
digital media management
Grade: A
Nov - Dec 2024
school projects
As part of the Digital Media Management (DMM) module in Year 2, I created promotional content for NYP’s Open House to raise awareness about our course, Diploma in Mass Media Management.
I designed carousels and short-form content, aimed at capturing the attention of Gen Z students.
To appeal to prospective students, I used interactive games, eye-catching visuals, and real glimpses into our student life, which aimed to spark interest and encourage them to explore our course.
My account feed (@antheadmmm)
Day In My Life reel
"Why DMMM?" carousel
"What I love about DMMM" carousel
Interactive game "Now or Never" carousel
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